It doesn’t seem all that long ago that companies like Ford, Jet Blue, and Zappos revolutionized Twitter by embracing it as a medium for providing on-demand customer service.  Nearly all brands that were profiled in this January 2009 piece in Mashable touted Twitter not only as a great way to “talk to many, but also to listen.”  And listen and talk they did – from answering questions on flight delays, to dealing with those thorny service problems and....

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