Changing Your Loyalty Program? These 4 Communication Strategies Can Minimize Member Angst

Don’t go breaking my program As the loyalty landscape continues to mature, many brands have started assessing their program structure and making changes accordingly. For example, we recently worked with The Vitamin Shoppe to redesign the Healthy Awards program with a renewed focus on meaningful, human interactions. While change is not uncommon, your active members are likely to be the most sensitive and vocal. Before making any major decisions, it’s critical to take....

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