Celebrate Your Customer: Do These 8 Things to Improve Birthday & Milestone Programs

Everyone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday, anniversary, or memory. Those moments are meaningful ways to connect authentically, inspire, and create positive energy. For a marketer, it isn’t any different. The way to connect with a customer, or buyer, is first to recognize those customer moments and then provide an authentic experience that leaves the customer inspired. Make a meaningful connection ....

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