Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118 standalone stores and 1,000 cabinets with retail partners. In July 2020, Krispy Kreme launched their redesigned and replatformed loyalty program using HTK’s Horizon PlusPoint platform. To find out more about the launch, how we did it and the benefits it’s already bringing, keep reading – or download the full case study for a comprehensive overview....

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