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Even though some states are reopening, many consumers are still taking a wait and see approach to getting on with life as we used to know it. Shopping habits have likely been changed forever. Consumers are shopping less but more in bulk and, neighborhood c-stores have become the go-to place for shoppers seeking out consumer packaged goods and other important items.
According to recent consumer behavior reports powered by PDI Insights Cloud, consumer shopping habits, whether in big-box stores or even in c-stores, have transitioned from immediate to future consumption items. This means when consumers head out of their homes to shop, it is no longer just to “pick something up,” but it is a mission to stock up on food and other non-perishable items.
During these times, how are CPG brands working with c-stores to entice once-regular customers to buy more? One way to increase basket size and also increase trips is to consider offering promotions to consumers. Smart, strategic promotional offers can have the dual effect of providing perceived value to the consumer and ensuring CPGs and c-stores see a return on their investment.
Here are some things to consider if you are offering promotions.
No one is sure when shopping habits will get back to “normal.” While there are several encouraging signs, it is safe to say that consumers probably won’t return to their previous shopping patterns and spend levels for quite some time. CPGs and c-stores will need to work together more than ever to incentivize their once loyal customers to come back. And that means providing valuable offers and promotions on the items consumers want and need right now.
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