After analyzing over 400 million checkouts, Bed Bath and Beyond announced last fall that it would be cutting back on its infamous coupon strategy, deeming 40% of them “ineffective.” “Ineffective at what?” you might ask. And that is a great question! When it comes to discounting, knowing what the offer should achieve is the most critical thing to understand. Most businesses offer discounts in order to get customers to do something – come in, spend more....

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