Supply-chain challenges, microchip shortages, and the continued threat of COVID-19 have changed the automotive industry over the last 18 months. With millennial and Gen-Z consumers overtaking the market, there is more upheaval ahead.
While the ripple effects of the pandemic will eventually subside, the car-buying experience has forever changed. Fifty percent of car buyers now begin their journey online. They expect more from their experience and don’t want....