Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers us[ing] points and 75% us[ing] instant cash-back or discounts in their program1,” customers are yearning for brands to “wow” them with a differentiated experience. In order to win, brands need to think beyond the status quo to elevate their customer loyalty.   Brands can waste a ton of time and energy on low valued customers when they....

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