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Entertainment juggernaut Taylor Swift has earned her reputation as arguably the world’s most successful singer-songwriter and performer. She’s also a brilliant brand leader with enviably devoted fans, known as Swifties, who will pull out their wallets for anything Swift offers, including albums, merch, and, of course, concert tickets.
Indeed, by the end of Swift’s Eras Tour, it’s estimated that it will have impacted the U.S. economy to the tune of $5 billion.....
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