Building and Scaling an Effective Multi-Brand Loyalty Initiative

How “house of brands” loyalty programs can create marketing efficiency while fostering deeper customer relationships. It’s no secret that consolidation has been the name of the game for players in a number of industries over the past decade. Airlines, hotel brands, restaurants, and even retailers have looked to drive growth, generate efficiency in their business, grab market share, and compete against upstart players by buying or merging with their competition. In light....

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