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For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the drop of a hat. While it’s true that winning customer loyalty is a greater challenge today, it is possible with the right approach and a focus on building a brand that actually engages customers.
What Is Brand Loyalty, Really?
Let’s start by defining a term that can easily become....
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