Build Loyalty by Taking a Stand

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Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand for brands to demonstrate positive impacts on the world, CSR engagement is no longer a differentiator between companies, it’s the norm. In The Lacek Group’s recent global research study, half of respondents indicate the importance of brand values has increased over the past few years....

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