Away has achieved cult-like status for its meticulously designed luggage. The bags have become part of a lifestyle, a must-have feature of the jet-set uniform. Even more than airport cred, Away has become an Instagram darling with travelers organically sharing their Away bags in artfully styled photos from their trips.
“Being direct-to-consumer is a huge competitive advantage. Every time someone buys something from us, they interact with someone at our company in some way,....