Away has achieved cult-like status for its meticulously designed luggage. The bags have become part of a lifestyle, a must-have feature of the jet-set uniform. Even more than airport cred, Away has become an Instagram darling with travelers organically sharing their Away bags in artfully styled photos from their trips. “Being direct-to-consumer is a huge competitive advantage. Every time someone buys something from us, they interact with someone at our company in some way,....

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