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People love to talk and share about food (who hasn’t had to scroll through 5 pages of a gushing food blog to get to the recipe?)! That’s what makes food and beverage brands such a natural fit for an online brand community.
Offering consumers a “home” to dish on their favorite recipes, share recommendations, and learn about tasty new treats is the perfect recipe for building brand engagement, advocacy, and loyalty. And it’s why numerous food and beverage....
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