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Even with global supply chain issues expected to continue into the new year, Adobe Analytics forecasts online holiday sales will top $200 billion for the first time, including $9.5 billion in Black Friday 2021 sales. We put together a list of four consumer insights using data from a recent survey of online shoppers to help retailers anticipate the holiday rush.
1. Most Consumers Will Still Do Their Black Friday Shopping Online
Public health concerns and safety measures in response....
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