1. Data Analytics
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Barnacles … over time they can attach themselves to your marketing ship. They impact speed, performance, and direction. If you continue to let them build, they could even stall and sink your ship! In the explosion of the overused term - “Big Data,” I have observed many companies addressing the big data world by continually adding more data sources to their marketing programs. “I’ll take 25K names from source A, 20K names from source B, and 50K names from....

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