Fifteen years ago, the stock market climaxed at the height of what is now known as the dot-com bubble. Soon to pop, the bubble was created by rapid growth of e-commerce and dot-com businesses whose strategies were based on the philosophy that those with the most eyeballs would win. The theory was that the dollars would eventually follow the audience, but getting ‘big fast’ was more important than operating in the black. Unfortunately, many businesses have applied this same....