Being Green Wins You Customers

Based on our study findings, being green attracts consumers. But, before brands leap for their strategy plans, let’s analyze what really motivates consumers in this area. Here are the facts. Three quarters of consumers internationally say that brands today have to be environmentally responsible. And just short of two thirds claim they only buy products and services that appeal to their beliefs, values or ideals. As we all know, there is always some disparity between what people say....

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