The words beauty and buzz are almost synonymous in social media. If there’s one category where consumers have pushed the “social” in social media to the max, this is it. From blogs to forums to videos, beauty buyers want to share their advice, tips and expertise. In fact, a new definition has been added to the Urban Dictionary thanks to the beauty consumer: “haul”. Think of it as a “how to” tutorial provided by an amateur, where customers describe....

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