It’s more essential than ever that marketers take a step back from tracking and stalking consumers across the internet — and take a step forward into building actual relationships with them. However, this is easier said than done. Together with Raconteur, Cheetah Digital has contributed to a panel including brands like AB InBev, Dixons Carphone, and Anthropologie to take a look at how marketers can engage consumers using data in a non-creepy way, and how diving into data and....

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