When it comes to online customer data, marketers today have to balance a fine line between consumer privacy and effective marketing. The problem is that it’s quite easy for marketing to be intrusive, annoying and even creepy, so there is a risk that the abusers in our industry may prompt legislation that shuts it all down. This is a concern for Linda Woolley, CEO of the Direct Marketing Association, and it should be a concern for all marketers. Woolley points out that data....

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