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You are familiar with gift cards, and you may be considering offering them to customers. But you may have also heard about ‘Rewards,’ ‘Stored Value,’ and ‘Wallet.’ What do these terms mean? How do they relate to gift cards and loyalty? What value do they bring to your customers? And how can they benefit your business? In this post, we’ll define each, and list a few of the advantages. Gift Cards Gift cards are everywhere. They can be offered with....

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