B2B engagement supports overall marketing success at Coca-Cola

  1. B2B / Channel
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Springtime...Baseball...Hot Dogs...Peanuts...Coke...  I remember growing up on the south side of Chicago watching my beloved Chicago White Sox play at the old Comisky Park.  My father would take me to a few games during the summer and I would remember the refreshment vendor walking up the aisle saying "Things go better with..." and all the kids in the section would shout "Coke".  The Coke vendor would smile while collecting our dollars and pass out the drinks....

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