A few weeks ago we referenced Toms Shoes as one of a handful of companies who are proving the value of giving back (we’ll call it “one4one”) as a core business strategy.
The one4one concept made popular by TOMS has popped up in a few good places. When BOBS ripped off the concept by producing shoes almost identical to TOMS, it felt disingenuous and greedy. But there are other companies who are doing it right and they can teach us something.
MiiR, a company that makes BPA-free bottles, popped....