Seeing is believing goes the cliché, but after returning from the recent Global Retail Marketing Association’s Executive Leadership Forum , “experiencing is believing” might be more accurate. It also serves as an important reminder: There’s no substitute for physical presence and web site descriptions can only do so much. Call me biased, with a lens that sees the world through loyalty eyes, but a major takeaway from many of the forum’s speakers returned to the importance of marketers driving....

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