Wondering what it takes to win with customer experience? Delivering a customer experience that your competitor’s can’t match is a guaranteed way to “win” – but it’s far from easy. I recently came across an article (or whitepaper) “What it takes to win with customer experience”, authored by three partners from Bain and Company; Tom Springer, Domenico Azzarello and Jeff Melton, which is an extremely informative research project on how to win....