I recently came across an article titled, “We’re all marketers now” by Tom French, Laura LaBerge, and Paul Magill which truly hit home, seeing that marketing is my primary role – and one that I try to instill on all of my co-workers, despite their role within the company. It’s true…everyone has a role in marketing.  If you are the CEO, a sales person or the receptionist and you don’t believe it – you more than likely costing your....

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