Article of Interest Top 5 ROI Benefits of Customer Experience Management

CEM (Customer Experience)
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OK, so there’s no set formula for calculating ROI on Customer Experience Management (CEM) and we all know that it’s not really possible to quantify quality. What we need to realize, however, is that improving customer experience is its own reward−Not to mention Customer Experience Management (CEM) programs offer committed users the added bonus of ROI across multiple business channels. This article, “Top 5 ROI Benefits of Customer Experience Management&rdquo....

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