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Most marketers these days are aware of the buzz surrounding Marketing Automation. But many marketers still haven’t taken the plunge. In February 2013, ClickZ published a study of Fortune 500 B2B companies which found only 25% were using Marketing Automation. Still, it appears more and more likely that for businesses of all sizes the question is not about whether to use Marketing Automation, but when and in what form. If you are thinking about....
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