Over the years, if I did business with your brand or company, or signed up for your loyalty program, I opted in for your e-mail stream. As a result, I now receive a ton of e-mails each week—from hotels and airlines, restaurants and retailers, casinos, sports teams and brewpubs. Name even the most obscure vertical, and I probably get an e-mail from it. The problem: I’ve reached the point of e-mail overload. So the other day I began to finally thin out my e-mail....

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