Before we write off everything Detroit has to say about marketing in this new age of social channeling, fractured distribution and really short attention spans, it might make a bit of sense to pop the hood and see what we can learn from a few of their surprising successes.
But first some context. Since the early 1980’s GfK’s Automotive Intentions & Purchases Study has been surveying car buyers and potential car buyers on their attitudes as they relate to, among other things, brand....