An Omnichannel Approach To Mobile Loyalty Engagement

In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs. Here are the highlights: Loyalty marketers are turning to mobile to sign up members, to get members more engaged, and to attract millennials. Mobile is a platform with several communication channels (SMS, mobile app, mobile wallet, Facebook). Every consumer has a preferred way in which he or she wishes to interact with loyalty programs. A channel that works for one....

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