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Smart incentives are never one-size-fits-all. Align your rewards with what survey participants want, and you’ll attract the best respondents.
As a market researcher, you know incentives boost response rates. Yet you can’t just blindly hand out rewards — it takes consideration to properly execute an incentive program. Different respondents prefer different things, and each situation calls for a unique approach. Meet each set of demands head-on by understanding research incentives better as a whole.
As technology evolves, the way you incentivize respondents must evolve with it. If you don’t cater to current demands and preferences, your response rates will reflect that. The new 2017 Trends Study from IRF (Incentive Research Foundation) highlights the massive influence tech has on incentives: “Almost 90% of large businesses report having some sort of technology in place to support their incentives and reward programs”. Staying up-to-date with the latest incentive technology also makes your life as a market researcher easier.
What sort of incentives get respondents to best engage? Implement these three factors to increase your response rates and quality: