As my followers can attest, my normal viewpoint in this blog is as a marketer focused on marketers. And I try to stay true to the tagline of this blog: Evolving relationships for business growth. I chose those words very carefully so that evolving could with be interpreted either passively (as if describing what’s happening with marketing and customers), or actively (as in the deliberate process of changing how marketers engage with their customers). I think both....

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