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Loyalty started in the airline industry and the innovation of these programs spilled out to other verticals. Today, the airline industry is a highly competitive and commoditized marketplace, and its loyalty programs – once a point of differentiation for brands – are now becoming commoditized as well.
Currently, the airline industry is split between full-price/full-service airlines and low-cost providers. Low-cost providers typically don’t have loyalty programs, and if....
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