Advantages of CDP-driven Loyalty Programs

Even before COVID-19 shook the world and forever transformed customer behavior and the digital landscape, Customer Data Platforms were generating quite a lot of interest.  *Google Trends snapshot of the surge in search levels for the term ‘Customer Data Platform’ This is hardly surprising, considering that clean, usable data is vital for all functions within a modern enterprise – marketing teams use it for analytics, and personalized promotions, sales teams....

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