As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more likely to be looking inward in the coming months, focusing their efforts on their already existing markets instead of trying to break into new ones.  79% of retail CMOs are focusing on existing markets to fuel business growth To do this well, retailers must have a strong data strategy in....

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