A New Era of Retail: 5 Ways Brands Are Changing Strategies in Response to COVID-19

Online e-commerce has become a mainstream part of life amid the COVID-19 pandemic. Every retailer has had to quickly adapt their business approach to find creative ways to meet the unforeseen challenges that the COVID-19 virus has presented.   Merchants have been forced to consider how consumers are adapting: whether they are putting purchases on hold or moving essential purchases online, and how long-lasting these new behaviors will be. Merchants will need to consider how to change....

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