Online e-commerce has become a mainstream part of life amid the COVID-19 pandemic. Every retailer has had to quickly adapt their business approach to find creative ways to meet the unforeseen challenges that the COVID-19 virus has presented.
Merchants have been forced to consider how consumers are adapting: whether they are putting purchases on hold or moving essential purchases online, and how long-lasting these new behaviors will be. Merchants will need to consider how to change....