A Marketer’s Guide to Rebooting Your Loyalty Program

Introduction Generic, one-size-fits-all loyalty tactics fail to attract consumers and are costly for brands. Retaining loyal consumers is critical to your business, as attracting new ones becomes increasingly difficult. Navigating how to create loyal consumers is tricky. There’s your brand definition, and then there’s thinking about it in terms of what is working for your competitors. So where do you start? What do you need? What can you do without? Why do you need a....

Recent Content