How great UX engenders brand loyalty I’ve been working on a deck for my executive team that talks about user experience. In it, I discuss what it actually means to work as a User Experience professional as well as the difference between design and UX – because lately those terms seem to be used synonymously, when they are decidedly not. As I finished it up and was preparing to present to a room full of industry leaders, I realized that none of my rationale would matter....

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