What does modern marketing look like? There are few people - if any - in the world better placed to answer this question than Seth Godin. As the author of 19 best-sellers - including This is Marketing - and pioneer of commercial email, when Seth Godin talks people listen. According to Godin, modern marketing is “the act of doing work people care and talk about. It’s driven by experiences and social purpose. And making things better by making....

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