A Guide to Promotion Types

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Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three elements:  Chance (random selection) Prize (anything of monetary value)   Consideration (this can include requiring an increased level of effort to participate, purchase requirements, travel requirements, etc.).  For example, a Sweepstakes includes both Chance and....

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