A Game Plan for Brand Loyalty

Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is obsessed with one of the many chart-topping mobile games. Highly engaging and entertaining to users, gaming is a growing industry: Mobile gamers—that is, people who play games on their smartphones—currently make up the largest segment of video game users around the globe. By 2023, NewZoo expects the number of gamers to grow to 3.07 billion....

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