We know the expected role of government and health officials, but what about brands? It has been over 70 days since the first case of COVID-19 was discovered in the United States. Since late-January, the definition of “normalcy” has changed daily. Depending on where you live, daily may really be more like hourly. While our top medical experts—and leaders at all levels of the government—work to get a handle on this pandemic, the rest of society is forced to....

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