By the close of the 20th Century, unrelenting (and ever-faster) technological innovation democratized media and shattered the one-way communication model. The rise of the Internet in the 1990s1, coupled with micro-processing power that brought it (and voice, and video, and photography and everything else) into the palm of the consumer’s hand created a landscape where companies spoke to consumers and consumers held the power to reply. Now fully liberated from the trappings of....

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