In our recent Loyalty Industry Data Study, we talked to 300 retail marketers and found that 95% of them said one mega-retailer influenced their decision to consider a premium loyalty program by the end of 2021. This retailer has hundreds of millions of customers globally and offers things like free shipping, instant discounts, grocery delivery, and various other features that focus on value and convenience. This might sound a lot like Amazon. And since 2005, Prime has always....

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