9 Macro Trends Driving Retail in 2018

We’ve all seen the clickbait headlines spouting the end of physical retail as we know it, scaremongering that future competition will come from anywhere and everywhere. And it’s true, many of the big retail brands we’ve hung our hats on for the past few decades are considered to be in a vulnerable mature growth phase. However, with the rising trends in retail, there’s an opportunity for creative marketers to redefine their approach to retention and engagement to grow....

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