Ever think about what happens in a digital minute? The numbers are mind-boggling—51,000 Apple store downloads, more than 4 million Facebook likes, and about 4,300 unique visitors to Amazon, just to name a few (source). It makes sense then, that 90% of all the data in the history of the world was generated over the last two years alone. Information has always been power, but never has there been so much information at our customers’ fingertips.  By the same token&mdash....

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