Don’t let your co-op, MDF, or compliance programs run on autopilot. There are sales at stake.   Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to run on autopilot. In truth, those programs — whether co-op, market development fund (MDF), or compliance — have the power to do much more. They just need some restyling. You and your partners can maximize the return on your....

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